The Project

In 2017, Kimberly Sanberg entered the race for Golden Valley City Council and brought in Planet Claire to create her campaign materials.

We provided her with a range of logo options before she finally settled on a friendly serif typeface with colors that evoked both vibrancy and stability. We then created a wide range of designs including buttons, ads, tee shirts, postcards and yard signs.

The Client

Kimberly currently serves on the Golden Valley City Council and, as of 2022, is running for State Representative in Minnesota District 46A. Kimberly opted to keep the initial logo with modifications for her current race.

The Project

A Boy Scout troop leader in suburban Minnesota wanted to create an “Adventure Day” for the Boy Scout troops in the metro area and beyond.

We were tasked with creating a logo, branding guidelines, and signage for their inaugural event using a color palette and iconograhy within the logo that evoked the outdoors.

The Client

“Adventure Day” was created by a Minnesota troop leader as a day where Boy Scouts can explore nature, participate in outdoor challenges, and learn more about camping and outdoor activities.

The Project

In the winter of 2015, a group of residents in Golden Valley, MN, came together to plan the first Pride Festival in a suburban Minnesota City. With more LGBTQ households per capita than any other city in Minnesota, it was fitting that they have their own annual Pride Festival.

Planet Claire was selected to create the branding for the event as well related web and print ads and signage.

We came up with several iterations of the logo, with the organizing commitee ultimately choosing a colorful version that incorporated the traditional colors of the rainbow flag and a graphic element that was a nod to the city’s official logo.

The Project

ICSI was looking for a complete overhaul of their branding—both visual and messaging. They brought in Planet Claire for two new logos and collateral pieces including Annual Reports and Whitepapers, and Bonnie Harris of Wax Marketing to tweak their messaging.

The Client

ICSI was an independent, nonprofit health care improvement organization. They helped Minnesota health organizations find ways to redefine and redesign their systems and market. Their goal was to improve care and reduce costs for patients, families and communities.

The Project

Becky Gorman was looking for an updated logo and simplified website that better represented her business and her warm, inviting personality. We created a new brand that resembled a signature sign-off to give it a more personal touch by utilizing a warm purple, her preferred Enneagram color.

For her website, we pared down the previous site to one-page, focusing more on a short overview of her services and experience with an invitation to learn more. The design itself brought in softer tones and relaxing imagery to create that desired calm.

The Client

Becky Gorman is a consultant and speaker focusing on the Enneagram as a way to help organizations better work as a team.

The Project

Tamarack Habilitation Technologies was looking to update the existing logo for their Glidewear product line. They appreciated elements of the current brand, but were looking for something more contemporary.

We took the graphic element from the original logo, and altered it slightly for a more modern appeal. We then reworked the colors and typography for the brand, using a bright blue and soft gray to mimic the protective and soft elements of the product, as well as a softer typeface.

The Client

GlideWear™ is a patented silk-like two-layer knit material designed to protect skin and soft tissue from the effects of rubbing/friction.

The Project

Nick Tasler tasked Planet Claire with creating a book cover and interior for his book Decision Pulse, as well as the accompanying workbooks in the My Decision Pulse series. He also needed an overall logo and brand style to bring to the rest of his work.

We created an initial branding style and incorporated that into the Decision Pulse cover and interior design. Once we had established the design style, we then created all the additional pieces for the series.

The Client

Nick Tasler is an author and thought leader on leadership in times of change.

The Project

For his album Dove with Claws Larry Long needed a CD design to illustrate the gracefulness and beauty of a dove but with a slight edge.

Using typography, we came up with a title design that would embody both—a sweeping script paired with a rough sans serif typeface. We took the feel of that title and designed the remainder of the CD holder and liner notes.

The Project

With the launch of the company, Mosquito Crush was looking for a memorable logo and collateral material, including a custom design for their service trucks. They wanted to set themselves apart visually from similar businesses in the metro area by using eye-catching, energetic colors and design elements.

Planet Claire created a new branding package for the company, as well as leave-behind pieces, exhibitor booths, brochures and a full-body truck wrap. The pieces emphasized the energy and excitement the client wanted to convey through the design.

The Client

Mosquito Crush is an environmentally-friendly pest control company based in Minnesota.

The Project

For his album Don’t Stand Still, musician Larry Long was looking to prominently feature a painting he owned into the CD and realted ad materials. We made artwork the centerpiece of the album, using its colors and overall feel to choose a color palette and type that would enhance and complement the piece.

The Client

Larry Long is a singer/songwriter based in Minnesota and Mexico.

The Project

Planet Claire was asked to create a logo and brand materials for a new coffee shop. The owners wanted branding that looked contemporary but also evoked a warm feeling. Using a brown and orange palette, we created an overall look that had a warm, “coffee” feel to it, to it through both the color palette and typeface choices.

The Client

acup2go was a small drive-up coffee stand in Wisconsin.