Gardner Standard

The Project

After twelve years Gardner Standard was looking to update their existing website and logo (both originally created by Planet Claire) to better align with the industries they were focused on, including aerospace and manufacturing.

We took our original logo design and updated the colors and the typography and keeping the brandmark the same. We then incorporated the new color palette and branding style into the website redesign, creating a website that still highlighted the history of the Gardner name but also focused on the company’s future.

The Client

Founded in 2009, Gardner Standard is a private equity firm based in Brooklyn, NY, investing in lower middle-market companies.