Gardner Standard

Founded in 2009, Gardner Standard is a private equity firm based in Brooklyn, NY, investing in lower middle-market companies.

After twelve years they were looking for an updated website and logo with a contemporary feel that matched the industries they were focused on, including aerospace and manufacturing.

We took the original logo we had designed in 2009 and updated the colors and the typography, but keeping the brandmark the same. We then incorporated the new color palette and branding style into the website redesign, creating a simplified website that still highlighted the history of the Gardner name but also focused on present and future projects for Gardner Standard.