ICSI was looking for a complete overhaul of their branding—both visual and messaging. They brought in Planet Claire for two new logos and collateral pieces including Annual Reports and Whitepapers, and Bonnie Harris of Wax Marketing to tweak their messaging.
ICSI was an independent, nonprofit health care improvement organization. They helped Minnesota health organizations find ways to redefine and redesign their systems and market. Their goal was to improve care and reduce costs for patients, families and communities.