ICSI is an independent, nonprofit health care improvement organization. They help Minnesota health organizations find ways to redefine and redesign their systems and market. Their goal is to improve care and reduce costs for patients, families and communities.

THey were looking for a complete overhaul of their branding—both visual and messaging. They brought in Bonnie Harris of Wax Marketing to accomplish these goals, who turned to Planet Claire for the logo and collateral pieces.

ICSI Branding