The Metropolitan Center for Independent Living (MCIL), works to empower members of the disability community to overcome barriers and discover access, choices, and the possibility to realize their goals and aspirations.
Their existing site did not include any images or design elements and was not an inviting website for visitors, something that was important to MCIL to provide.
Planet Claire created branding guidelines for both web and print. We also created basic collateral pieces for the organization.
For the website design, we kept to a simple format to ensure it was a design that would translate well to an ADA-compliant, accessible website. We incorporated more images and large color blocks to add some personality to the site, as well as several design elements from our branding guidelines. Once the design was completed, it was passed to Westwords Consulting who then developed and launched the site.