GlideWear™ is a patented silk-like two-layer knit material designed to protect skin and soft tissue from the effects of rubbing/friction.
The company was looking to update their existing logo. They appreciated elements of the design, but wanted something that looked more contemporary.
We took the visual piece from the original logo, altered slightly. We then reworked the colors for the brand, using a bright blue and soft gray to mimic the protective and soft elements of the product. Finally we reworked the title as a sans serif typeface on one line instead of a more formal serif font.