The Project

A Boy Scout troop leader in suburban Minnesota wanted to create an “Adventure Day” for the Boy Scout troops in the metro area and beyond.

We were tasked with creating a logo, branding guidelines, and signage for their inaugural event using a color palette and iconograhy within the logo that evoked the outdoors.

The Client

“Adventure Day” was created by a Minnesota troop leader as a day where Boy Scouts can explore nature, participate in outdoor challenges, and learn more about camping and outdoor activities.